who we are
For our final for Design I, I was tasked in creating a brand identity for a furniture store. I came up with the name East Point, inspired by the Montauk Coast in Long Island. The company focuses on creating custom patio furniture. By looking at other furniture stores and logos in Long Island, I wanted to create an old fashioned logo that speaks to the brand. The logo includes illustrations of measurements and most importantly incorporating Montauk's famous lighthouse.
initial logo ideas
LANDING PAGE
To capture the old aesthetic of my business, I decided to make each picture feel like an old photo album. I also thought it would be helpful for the user to first see the sets that go along with each patio furniture and then include common items such as fire tables, chairs, and umbrellas.